Hotpink Websites

Hotpink Websites
Hotpink Websites - gold coast web design
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Tuesday, 1 October 2013

It is just SPAM marketing

I regularly get emails forwarded to me by contacts and clients that say something like . . . (and I quote)


“I thought you might like to know some of the reasons why you are not getting enough organic traffic & most often you stick to Ad words to get more traffic which is quite expensive and the chances is high of getting a spam traffic as well.”


Don’t worry . . . It is just SPAM marketing!


Ironically, it is these emails that are the SPAM, LOL . . .



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Funny Internet Spam for eMail and Websites is Spicy (Photo credit: epSos.de)



Yes, I regularly get emails from people expressing concern about emails that they have received saying that there are various problems with their website.


“We have taken a close look at your website and it has these listed problems . . . “


The fact that so many people get the IDENTICAL email indicates that it is purely and simply SPAM.


They have NOT taken a close look, or even any look, at your website.


As I replied to one client . . .



It is just a scattergun SPAM approach designed to worry website owners into contacting them.



Out of the thousands of emails that they send, some people will get suckered into contacting them . . . and who knows what happens from there on !!  LOL


If you are concerned about your website, then talk with the person or company that helped you to build it in the first place.



At Hotpink Websites, we have an open-door policy on this.


We also have a Quarterly Marketing Review with our clients to help keep on top of using their website to it’s best advantage.



Key SPAM Identifiers


Here are some key identifiers that these are SPAM emails and not to be trusted.



  • The senders email address is usually gmail, and not linked to a valid business domain

  • The salutation is not personalised with your name – because they do not know your name

  • The salutation often is – “Hi <your-domain> Team”.  e.g. “Hi abc123.com.au Team”

  • You get the same email for 2+ websites


One emailer has twigged onto what I keep saying about SPAMers.


They added the message . . .


“P.S: – This is our marketing strategy to use a Gmail account. Once you reply us back, we will communicate with you through our corporate Email ID.”


Really !!


Why are they embarrassed or afraid to put their name out there ?


Clever Followup


Some are clever enough to write a followup email assuming that you would have contacted them, and wondering why you have not.


“Was expecting your email about . . . . “


So, again . . .


if you have concerns or questions, talk with the people who helped you to build it . . . or Contact Us at Hotpink Websites.


We are happy to advise and help.


Well, that is quite simple really!


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What should you do now?



  1. If you have concerns or questions about your website, talk with the people who helped you to build it.

  2. Want some help or ideas? Just contact us at Hotpink Websites now.


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Quote



Like almost everyone who uses e-mail, I receive a ton of spam every day.
Much of it offers to help me get out of debt or get rich quick.
It would be funny if it weren’t so exciting.
~ Bill Gates



Remember – It is just SPAM marketing


 


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It is just SPAM marketing

Wednesday, 4 September 2013

Find what worked before and do it again now

This came up in one of our Marketing Review client meetings – “Find what worked before and do it again now”


A new client had been bemoaning their lower that expected sales for the quarter.  So we asked . . .




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Coach Boeheim Lays Out a Plan (Photo credit: MattBritt00)



“What did you do before that worked?”


They responded . . .


“Well, when we call our past clients or send out cards by post, we always make some good sales.”


We came back with . . .


“Then do more of that!”


It is so simple and yet so easily overlooked in business and sales . . . that


the things that worked before, will usually work again!


It then becomes just a matter of repetition.  Repeating the sales process over and over, and making the sales.


Now, it is true that some things do change over time, so always Test and Measure your results.


But it just makes good sense to


. . . find what worked before and do it again now!


So, if you are looking to improve your results in these so-called “tough pre-election times”, then take a look at what you’ve done in the past to generate more sales.


And since elections come around regularly and they do seem to have a depressing effect on the economy, take a good note of anything that you have done in the last couple of months that generated new sales.


Because you are probably going to need those strategies again in another 3 years time !! LOL


Marketing Review


The Marketing Review client meeting is a quarterly meeting that we have with our clients.



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website ideas (Photo credit: Sean MacEntee)



Although the primary focus is on the website and how to make it work even better for the client . . . our advisers often put on their business coaching and/or personal coaching hats and get talking about other factors that are affecting the business and discuss ways to change or improve these areas too.


At Hotpink Websites, we are much, much more than just a website company!


Well, that is quite simple really!


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What should you do now?



  1. Think about what has worked for you before.

  2. And then do more of that now.

  3. Want some help or ideas? Just contact us at Hotpink Websites now.


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Quote



Learn from your mistakes. the only things that need to be practiced in repetition should be of self-beneficial or humanitarian purpose.
~ Unknown



Remember – Find what worked before and do it again now


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Find what worked before and do it again now