2 Minute Web Tips

Wednesday, 2 October 2013

Business Networking Tips 14

Many business networkers have trouble coming up with their 30 second promotional or elevator pitch.Here is a hot ... http://p.ost.im/dWAmqK

Tuesday, 1 October 2013

It is just SPAM marketing

I regularly get emails forwarded to me by contacts and clients that say something like . . . (and I quote)“I t ... http://p.ost.im/dWUYMJ

It is just SPAM marketing

I regularly get emails forwarded to me by contacts and clients that say something like . . . (and I quote)

“I thought you might like to know some of the reasons why you are not getting enough organic traffic & most often you stick to Ad words to get more traffic which is quite expensive and the chances is high of getting a spam traffic as well.”

Don’t worry . . . It is just SPAM marketing!

Ironically, it is these emails that are the SPAM, LOL . . .

Funny Internet Spam for eMail and Websites is Spicy (Photo credit: epSos.de)

Yes, I regularly get emails from people expressing concern about emails that they have received saying that there are various problems with their website.

“We have taken a close look at your website and it has these listed problems . . . “

The fact that so many people get the IDENTICAL email indicates that it is purely and simply SPAM.

They have NOT taken a close look, or even any look, at your website.

As I replied to one client . . .

It is just a scattergun SPAM approach designed to worry website owners into contacting them.

Out of the thousands of emails that they send, some people will get suckered into contacting them . . . and who knows what happens from there on !! LOL

If you are concerned about your website, then talk with the person or company that helped you to build it in the first place.

At Hotpink Websites, we have an open-door policy on this.

We also have a Quarterly Marketing Review with our clients to help keep on top of using their website to it’s best advantage.

Key SPAM Identifiers

Here are some key identifiers that these are SPAM emails and not to be trusted.

The senders email address is usually gmail, and not linked to a valid business domain

The salutation is not personalised with your name – because they do not know your name

The salutation often is – “Hi <your-domain> Team”. e.g. “Hi abc123.com.au Team”

You get the same email for 2+ websites

One emailer has twigged onto what I keep saying about SPAMers.

They added the message . . .

“P.S: – This is our marketing strategy to use a Gmail account. Once you reply us back, we will communicate with you through our corporate Email ID.”

Really !!

Why are they embarrassed or afraid to put their name out there ?

Clever Followup

Some are clever enough to write a followup email assuming that you would have contacted them, and wondering why you have not.

“Was expecting your email about . . . . “

So, again . . .

if you have concerns or questions, talk with the people who helped you to build it . . . or Contact Us at Hotpink Websites.

We are happy to advise and help.

Well, that is quite simple really!

What should you do now?

If you have concerns or questions about your website, talk with the people who helped you to build it.

Want some help or ideas? Just contact us at Hotpink Websites now.

Quote

Like almost everyone who uses e-mail, I receive a ton of spam every day.
Much of it offers to help me get out of debt or get rich quick.
It would be funny if it weren’t so exciting.
~ Bill Gates

Remember – It is just SPAM marketing

How do you deal with spam that spoofs email address on your domain?

From Sender with Spam

Top Notch Marketing With Email Suggestions To Help Your Business

Boost Your Success Today With E-Mail Marketing

Malicious Emails in August 2013: Germany Was the Most Often Targeted Country

Spam emails work. So does unsubscribe.

It is just SPAM marketing

Monday, 30 September 2013

Google just turned SEO upside down again

Yes, that’s right . . . Google just turned SEO upside down again!

One thing that you can be sure of is that Google will keep changing things.

But there is one constant in all of this, and if you follow this you should be reasonably safe, and that is . . .

Google Chrome (Photo credit: thms.nl)

CONTENT IS KING

We have said it before 100 times, and we will say it again . . .

CONTENT IS KING

That’s right!

Regardless of all the fancy schmancy SEO techniques, you still cannot beat good, old fashioned CONTENT for Google results.

Google is a search engine and it wants to help people find the information that they are searching for.

Provide that information and you are way ahead already.

The Hummingbird Update

On Sept 24, Google introduced the Hummingbord Update, so named because Google says it is “precise and fast”.

Apple iPad (Photo credits: Best Buy)

In summary, this update moves closer towards providing the precise information that searchers are looking for.

Conversational Search

So . . .

if you type in “Places to buy an iPad near my home”, Google will look at this more closely.

Rather than just providing a list of websites that sell iPads, Google will:

see that you are probably looking for a shop (“place”) rather than a website

look for places that are “near you”

The goal being to provide results that more accurately match the search questions.

This is called a “Conversational Search”.

You can read more about the Hummingbird algorithm update at Search Engine Land.

Keyword Results

Another big change that has come out is that Google is limiting or stopping the supply of Keyword Information.

In the past, Google has provided information about what keywords people are using to search with, making it easier for SEO techs to target those keywords.

The impact of this change on SEO remains to be seen.

SEO technicians have used Keyword Research in an attempt to second guess what Google will do and provide the information that Google wants.

This change further supports the idea that Google is moving towards Conversations, not Keywords.

Well, that is quite simple really!

What should you do now?

Keep building quality CONTENT in your website.

Want some help or ideas? Just contact us at Hotpink Websites now.

Quote

What if, one day google gets deleted and we couldn’t google what happened to google.
~ Nishan Panwar

Remember – Google just turned SEO upside down again

Google’s Hummingbird Takes Flight: SEOs Give Insight On Google’s New Algorithm

Google Hummingbird, Your SEO and Your Time

What Does Google’s Hummingbird Update Mean For Your SEO Efforts? Nothing.

The Pros and Cons of 100% (not provided)

Keywords for your SEO strategy

Google Encrypts Search Keywords & Changes SEO Forever!

Google’s new ‘Hummingbird’ search algorithm: the experts’ view

Google just turned SEO upside down again

Yes, that’s right . . . Google just turned SEO upside down again!One thing that you can be sure of is that Goo ... http://p.ost.im/dWNVnN

Thursday, 26 September 2013

Deleted or Not Deleted

Deleted or Not Deleted – that is the question!

When you delete a file on your computer, it disappears from your screen.

And so you think it is gone . . .

English: Diagram of a computer hard disk drive (Photo credit: Wikipedia)

But the reality is that the file is not really GONE as such.

Your computer has just “forgotten” where it is.

It’s a bit like when you plant seeds in the garden.

They are gone, and if they are small seeds, you likely cannot see them or find them again.

And yet, sure enough, in a few days or weeks, those seeds will sprout into plants in your garden.

Not really deleted

So deleted files are not really deleted. The computer just forgets where they are stored on your hard drive.

Eventually, when you save new files on your hard drive, the old files will become overwritten.

But even then it may be possible to retrieve the parts of the deleted files that are not overwritten.

What does it mean?

Well, the good part is that you can recover your files, and . . .

the bad part is that you can recover your files.

The good part . . .

When you delete a file, it usually goes in the Recycle Bin. And you can usually retrieve a file from there if you decided that you really did want the file.

Every so often, you should clean out the Recycle Bin to stop your computer getting cluttered. Hey! It’s a bin just like any other bin in the office or at home.

Even then, after the files have been deleted from the Recycle Bin, a computer tech may be able to recover them because the files are still stored on the hard drive. Only the pointer to where they are stored has been deleted.

Example of a third-party software (Sun Microsystems Java) storing temporary files and software updates in the roaming profile. The bloated roaming profile makes login and logout times increased. The stored updates shown are unnecessary after installation, yet they are not deleted. (Photo credit: Wikipedia)

The bad part . . .

And the bad part is exactly the same thing, but for different reasons.

If you have sensitive business or personal information on your computer, you may think that it has been deleted and no longer exists.

But the reality is that it still does exist, and using hard drive scanning software, it may be possible to retrieve some or all of the file.

So don’t just assume that your deleted file(s) is gone. It may not be!

So . . .

What to do about it?

The ultimate solution is going to cost some money, so . . . firstly, decide if your files are important enough to warrant the extra precautions.

If you are developing a new product, or a new marketing campaign, where the stakes are high . . . then it might be worthwhile.

If you store client information that you are required to keep confidential . . . then it might be worthwhile.

If there is anything personal or private on your computer that you don’t want others seeing . . . then it might be worthwhile.

The solution is to buy and use software that overwrites the existing file with blank files . . . multiple times. Eventually, there is no magnet trace of the file on the hard drive surface.

For most computer users, that is overkill, and it is enough to know that you can retrieve that folder of family holiday snaps that you accidentally deleted.

Well, that is quite simple really!

What should you do now?

Evaluate how sensitive the information on your computer really is, and take action accordingly.

Want some help or ideas? Just contact us at Hotpink Websites now.

Quote

The secret of being successful is making good use of every little opportunity you come across in life. Nothing is less in this global world.
~ Unknown