Facebook just showed me more reasons to avoid 3rd party email providers!
I was reading a post in Facebook by a local Chamber of Commerce and was interested to find out more.
I clicked on the link to read the article and, sure enough . . .
The article was not displayed in the website of the organisation.
I was reading the article in the servers of the 3rd party, “monkey based” email provider.
There were some clickable links on the page I was viewing.
- an email address
- a twitter link
- a facebook link
No link back to the organisation’s website.
Too bad if I wanted to
- find out more general information about the organisation, or
- find any other offers or events that they had, or
- subscribe to their newsletters
Because I could not.
Please, please, please . . .
One of the big reasons for sending an email newsletter to your database is to get them back to your website once more, where they might see an offer they like or buy something.
So please, please, please . . .
Use an email system that directs your readers back to YOUR website and not to the website of the email provider or elsewhere.
And at Hotpink Websites, that is how we will set up email newsletters in your new website.
Well, that is quite simple really!
What should you do now?
- When you get started with email marketing, follow the simple rules.
- Want some help or ideas? Just contact us at Hotpink Websites now.
I wish that my email wasn’t more cluttered than my closets.
Remember – More reasons to avoid 3rd party email providers
More reasons to avoid 3rd party email providers