It’s a question that every business owner should be asking themselves. What do you do?
The answers vary, of course. Some people reply with the . . .
English: Toyota Camry Hybrid taxi from EnvironCAB of Arlington, Virginia. (Photo credit: Wikipedia)
. . . name of the industry that they work in.
For example, hair dresser, travel agent, coach, mechanic, taxi driver, whatever . . .
Some will reply with a somewhat more enlightened response, identifying the actual service that they provide.
They are distinguishing between the title of their industry, and the benefits that their customer receive. This is very good for marketing.
For example:
- We help people to look great and feel great
- We organise the best travel experiences you will ever have
- We keep your car running efficiently and safely.
- We get people safely to their destination
But very few business owners say that they are cleaners and lawyers and book keepers and website developers.
So why do they insist on doing these things themselves?
Why do they insist on going the DIY route, when it clearly costs more and does not give a professional result in almost all cases.
Ever tried cutting your own hair !! LOL
This just makes no sense at all, and it often shows up in the websites that they end up with which:
- Look old and out of date
- Are not easy to read
- Do not generate new or repeat sales for the business
- And are not used at all to market the business
THE REAL COST
Added to that is the real cost of DIY.
Think about the first time that you drive to a new destination in a new city, especially if you go without a map or GPS.
It inevitably takes much longer than if you caught a taxi or limo service. You take wrong turns, get stuck because you don’t know the bottlenecks and short cuts, and you probably cop a fine for unknowingly doing something wrong!
The professionals are experienced and know their way around.
They get you there in a fraction of the time and cost. Because you are not DIY driving, you will not make mistakes and get tickets and fines.
You will arrive safe and relaxed at your destination ready for whatever work or play awaits you there.
Learn to DELEGATE
The same thing applies for any task in your business for which you are not professionally qualified.
In the long run, it is always cheaper and quicker to get the professionals in to do the job.
English: Findlay, Ohio, September 20, 2007 — Gilbert Yingling, a representative with Small Business Administration (SBA) makes calls to local business owners from a local chamber of commerce business directory as part of an SBA outreach program. He then follows up with person to person meetings with the business owners. John Ficara/FEMA (Photo credit: Wikipedia)
And sometimes as a business owner, even if you are professionally qualified in a particular area, it is much better for the business overall for you to step back to keep oversight of the business.
To stay one step removed from the process.
“Not always possible in a small or fledgling business”, I hear you reply!
True that. And . . .
Unless you aim to step back and delegate, that small and fledgling business will remain that way.
Start with small steps
Find ways to claw back a few hours here and there that you can invest into working ON the business and growing the business and generating new revenues to pay for more time that you can delegate.
I know that this is a big challenge for business owners, so if even one business owner takes action on this post, then it will have been worth writing.
I would love to hear what you are going to do . . . better, what you have done.
Well, that is quite simple really!
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What should you do now?
- Take a look at where you can delegate some small task that you now do yourself.
- And then find someone to delegate it to.
- Want some help or ideas? Just contact us at Hotpink Websites now.
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Quote
A king, realizing his incompetence, can either delegate or abdicate his duties.
~ Marlene Dietrich
Remember – What do you do?
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