2 Minute Web Tips: Business Network

Wednesday, 2 October 2013

Business Networking Tips 14

Many business networkers have trouble coming up with their 30 second promotional or elevator pitch.

Here is a hot tip that will make this Sooo EASY . . .

Elevator Pitch: Ezra Goldman (University of Copenhagen), Willem Boijens (Adaptive Path) (Photo credit: Citymart.com)

When I was told about this simple system at a networking meeting this morning, I thought . . .

WOW ! How easy is that !

So I quickly wrote it down and tried it out then and there.

I found that it is even easy to make up something on the spot without a lot of deliberation.

Here’s what you do.

Just fill in the blanks in these 4 lines and you will have the perfect, well timed 30 second promotional.

I help . . .
Achieve . . .
So they can . . .
And I can . . .

This might look something like this:

I help . . . brides
Achieve . . . their ideal wedding
So they can . . . relax and enjoy their special day
And I can . . . show my creative flair

. . . or . . .

I help . . . small business owners
Achieve . . . a powerful website platform
So they can . . . generate repeat sales and find new customers
And I can . . . share my systems and marketing knowledge

Now, you can vary the words at the start of each line to make it flow more, but you get the idea.

Give it a go !

Well, that is quite simple really!

What should you do now?

Write down these 4 lines or memorise them.

Prepare one to use at your next networking meeting.

Want some help or ideas? Just contact us at Hotpink Websites now.

Quote

If one elevator button has a star on it, I’m pressing it.
~ BJ Novak

Remember – Business Networking Tips 14

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Business Networking Tips 14

Thursday, 5 September 2013

Business Networking Tips 12

Business Networking works in two ways.

One is where you just happened to meet the right person at the meeting who is looking for your product or services right now.

These serendipitous meetings are always welcome, because they quite often lead to a quick sale.

However, the real value in business networking is . . .

hospital (Photo credit: sancho_panza)

in building relationships with people who will refer you to other customers, and not just being a customer themselves.

And as we have discussed elsewhere in this blog, these relationships are built over time with frequent interactions.

You, or your BDM or salesperson, needs to turn up regularly at the business networking meetings for you to build these relationships and create a presence for your business in the group.

Which draws us to the point of this particular article.

If you cannot attend a business networking meeting for health, holidays or any reason, then send along a stand-in to represent your business.

They introduce themselves by their own name, but representing you and your business.

For example “Hi, I am Fred Smith standing in for Jane Green from ABC Enterprises.”

You should also provide any appropriate materials for your stand-in to use, including:

a script for the 30 second promotional talk

business cards

The stand in would ideally be another member of your business . . .

Or someone who knows your business quite well.

It might be your husband / wife, or a neighbour or friend, or even a raving fan customer.

The goal is to maintain the presence of your business in the group.
To stay front of mind with members of the group.

Do it now

Oh, and because you usually only need a stand-in in an emergency situation, get it organised ahead of time.

If you do not have staff at your disposal to send along at short notice, speak to someone now and ask if they would be willing to do this for you when the time comes.